Saturday 15 June 2013

Nudge:\\Hacks_

You may or may not have heard of Life Hacks. They are little things you can do to make your life easier by playing with the environment in novel ways. A NudgeHack is similar. Consider layout of the fridge. If you live in a family of three or more you can guarentee there is going to be something in that fridge that you don’t want to be eating - be it some cream-based-dessert, or deep-fried leftover of something.

A NudgeHack might be to move the unhealthy stuff to the top, and out of sight, or to the back, or in an opaque drawer to hide it from view. The idea is to do small, low cost interventions that elicit immediate change in a given area. They differ from the larger Nudges that are published because they often deal with broader social problems - like obesity, and signing up to pension plans - whereas the focus of a NudgeHack is on your immediate situation and they will only ever have an effect on one or two people. The idea is that incrementally we can all make changes that improve our lives immeasurably, the kicker is they don’t have to be high cost or difficult to set up.

So today, I'll give you NudgeHack #1;

If you're looking to cut down on snacking, place the snacks in a cupboard that is uncomfortably out of reach or place the stuff in a place that requires a lot of messing about to get to.

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